An Editor Turns Blah Into Beautiful That's a bold statement. I make it for a reason - in my work with clients I often see places where word choice could be improved. It's not merely a matter of helping them choose the right word, it's helping them choose the best word. It could be a word that is more powerful or a word that adds subtlety. And, I am passionate about word order - is the word in the right place in the sentence? Is the sentence in the right place in the paragraph? Is the paragraph in the right place on the page?