Of course, we didn't limit ourselves. The avatar was merely to get us comfortable with how the company was going to grow a community of fans, eager to buy and share and support us. And we had to start somewhere, right? Starting with a detailed, well-thought-out description of our ideal customer got us into the station wagon and ready for our journey.  Read more →

What makes up a Smart Woman? Women I invite to be on Smart Conversations? Well, first, they're smart. Next, they're approachable. Next, they have a message, a purpose, a story. And they want to share it with you. And they understand the concept of reinvention because they're been there, done that, wore the T-shirt out. Read more →

I've had the pleasure to talk with dozens of amazingly smart women, over the years. I've done some of that in Smart Conversations, here on Nurturing Big Ideas. Other times, the conversations were with folks interviewing me. Still other times, I served on a panel of experts. During all of it, I have been blessed with new friendships, great learning, and insight into the many ways we ladies reinvent ourselves, over and over again.  Today's post is a convocation - the word for a group of eagles, and make no bones about it, these women soar like eagles - for your viewing and listening pleasure.  Read more →

After years of struggling as an introvert, Tracey gradually overcame this #2 fear in business by trial and error. Gathering her own field-tested experience over 30 years, along with scientific research, her FEMININE FORMULA FOR EFFECTIVE SMALL TALK came into being. It fits the way women naturally connect and build relationships. Read more →