For whom are you writing the book?  Generally, people choose a wide and deep audience. For instance, you might say, "It's for women over 50."  That's all well and good, but women over 50 is an enormous audience. You can't possibly hope to or need to write for ALL women over 50. Read more →

He was a guest on Smart Conversations because he's a friend, was once a colleague, and because he has such a wealth of stories to tell about life, business, and the adventure of being in the pet space. Read more →