We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That's just how it is. As the author, the work of marketing and selling is up to you - no matter who publishes your book.
Liz, who can be heard on #commercials, interactive apps, #audio #books, and #corporatenarrations for regional and global brands has has #produced and #participated in #storytelling events and produces and hosts the #Embark podcast. She tells me her mission is to share stories - both personal and universal - to promote #understanding, #empathy and a little more #conversation.
Meta-data is that computer code you find behind the pretty pictures and written content of your website. Teresa does compare it to building a house, which makes me happy because I compare writing a book to building a house - to the poured concrete of your foundation. But she goes further. She talks about needing to understand how people search and what keywords to use for your audience. Which keywords to use and where to put them.