...video is flexible. It can go anywhere. It allows you to show up looking great because, after all, you didn't just create it in your pajamas, did you? Ok, maybe you did. Maybe that's who you are. But even then, there are things you can and should do to look good on camera. To make that first impression. Read more →

Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you're announcing, must be complete. If you don't know whether or not it's complete, ask your beta readers.  Read more →

The experts I talk to, and follow on LinkedIn, tell me this - it's about what you can do for someone else, and not what you've accomplished in your life. Yes, there's a place to validate your expertise (I would say it's in your posts, but that's a given, isn't it? Isn't it? 👀) . But put that after showcasing what you can do to solve a problem I have. Read more →