The Big Idea Product

Nurturing Big Ideas offers a free checklist of steps needed to get you from side hustle to serious business.

But, what if you’re not interested in a full business model? What if you just want to take your creativity and your talent and sell more product, to earn extra money for a trip to Italy? Or extra money for vacation with the grandkids? What if your goal isn’t to be a DBA (doing business as), it’s merely to make a little more money and have a little more freedom?

I was talking with my sisters recently and the conversation went to their amazing talents creating various kinds of products. Think quilts, jewelry, baby bonnets, things that everyone loves and wants.

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Nurturing Big Ideas Check List for Baby Boomer Women

Baby Boomer women

My sisters are baby boomers, like myself. The products they create are unique and beautiful. No doubt you have unique and beautiful products to sell, also. Yes?

My sister Jan said to me, “I want to offer my products as a part of me. They’re not just something I created from a pattern. Everything I do is one of a kind. If you buy from me, you will never see a similar product on someone else. My designs are my own!”

Isn’t that the core of everything we aspire to as human beings? You must be you, and I must be me and when we have big ideas about life and work and play, the product of those ideas is unique to a T.

“Sometimes I see things that are different,” my sister went on to say, “and I think, ‘I can do that’, but I never do it the same as the one thing I saw. I twist it and turn it and make it my own - until it’s not like the thing I saw, it’s completely new and redesigned.”

When she talks of her talent, my sister’s eyes light up and you can see her pride, her accomplishment, and her passion. This is not a ‘job’ to her. It’s not something she does because if she didn’t, she wouldn’t be able to buy gas for her car. She does it because it pleases her and because she likes beautiful things.

“The problem,” my other sister said, “is that I don’t know where to sell my stuff. I take it to craft shows, and I sell some of it there, but then it sits in my closet and nothing happens. I want to show it off to the whole world, I just don’t know how.”

“And you want to make some money,” I prompted her.

“Oh, sure,” she said. “I do have some things I’m willing to donate, because I believe in giving back, but the rest, it’s for sale. Plus, I don’t want this to be a 40 hour a week job. I want to do it at my own pace.”

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And there is the conundrum of the big idea product.

In a world the revolves around social media and the web, how does a baby boomer woman who is not inclined to spend a lot of time on the web, to build a following that will both market her products and buy her products? And, how does she fit it into her already busy schedule, because she’s retired now, she doesn’t need or want that full-time gig.

All I can say is, it ain’t easy, folks!

Reviewing our check list might give the average ‘just want to support my local community and also make some money with my creative products’ swallow hard and think she can’t succeed at selling product, without turning it into a full-time business.

The key is to take it step by step.

The key is to put in the effort and pace yourself.

The key is to understand your goals and your market.

I’ve seen the beautiful products my sisters make. I know they have more talent than the average rock star. I have a deep desire to see them succeed, on their terms.

But, the first step, which is always the hardest, is up to them. I can offer them guidance and suggestions, but I cannot do the work.

It’s work, folks.

At the beginning, it may be more work than you want it to be. But, if you build a plan, create a process, work towards a goal, you will be successful.

It’s never too late to be what you might have been. ~ George Eliot (aka Mary Ann Evans, writer and novelist)

Being what you might have been is a form of daydream, I suppose. Who among us doesn’t play the, “If only this had happened” or “If only that hadn’t happened”? We can get lost in the might have beens if we spend too much time there.

The times, so I hear, are a changing. You can remember or revive those wonderful dreams of yesteryear, and act on them now. This is your time, if you’re a baby boomer woman ready to turn her talent into magic and her magic into money.

Why not? Why not you? Why not now?

Download our 21 Steps and remember - they are steps. You do not do them all at once. You take them one at a time and pace yourself.

Meanwhile, you continue to create your magic.

Contact us for more information on our 2019 programs. They’re designed completely with you in mind. You are always the boss.

Learn more by connecting today! Share your thoughts on what’s holding you back in the comments, below.

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