Everyone wants to be different. Everyone says their product or service is different. I sometimes am not sure what they mean. Different than…what?
We all have competition. We all want our stuff to stand out from the competition. So, we look at the competition and go back to our workshop and spend time sweating out new, different, amazing products just to stay in the game.
But what if you took your talent and cause a disruption by doing this - as the Blue Ocean Strategy blog suggests: