...video is flexible. It can go anywhere. It allows you to show up looking great because, after all, you didn't just create it in your pajamas, did you? Ok, maybe you did. Maybe that's who you are. But even then, there are things you can and should do to look good on camera. To make that first impression. Read more →


Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you're announcing, must be complete. If you don't know whether or not it's complete, ask your beta readers.  Read more →


The experts I talk to, and follow on LinkedIn, tell me this - it's about what you can do for someone else, and not what you've accomplished in your life. Yes, there's a place to validate your expertise (I would say it's in your posts, but that's a given, isn't it? Isn't it? 👀) . But put that after showcasing what you can do to solve a problem I have. Read more →


You’re intent. Focused. You know what you need to do. You have your schedule for the day and you’re close to completing your top 3 tasks… all of which involve writing, writing, writing; or, shall we say, creating, creating, creating. Read more →


One of the things I like about Dorothy is her use of the word alchemy, in relation to what she does. She says her work as a copywriter is to make something out of words that didn't exist before. A formula using letters and words for her clients. Making cool stuff happen. 📌 Read more →


Having developed a resilient shift in mindset Tony saw opportunity where others experienced trauma. He saw an important, unmet need in the marketplace, which became his catalyst to serve others who were drifting along without an answer to their worry and dissatisfaction. Read more →


Our talk begins with book clubs because I watched a podcast Penny did that talked about how to get your book into books clubs. Read more →


More in tune with being a true entrepreneur, however, Josh and some friends of his decided to sell candy and drinks to their classmates. I'm not sure how old he was at this time, but old enough to know he could make a profit Read more →


You are in charge of your social proof and your social shares. You are in charge of how many people see your work and how many people who might buy are told about it. These are your fans. Your audience. The market you're selling into. People who read the kinds of books you write. They aren't searching for you. They're searching for it - the story.  Read more →