Book promotion is not a thing of afternoons. It's a t thing of now, today, every day. But one way to make it easier on yourself is to find groups of people to promote to, all at once. Read more →

Have a spreadsheet to keep quotes you want to use in the book (and why; even where, if you are able to note that) and stories you want to share. Add people you might like to interview. Read more →

It takes courage to be vulnerable and authentic to the whole world. When I meet people who say to me, "Everyone says I should write a book," I nod and ask, "What's holding you back?" Usually, they are overwhelmed by the concept. And, of course, all that writing.  Read more →

Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you're announcing, must be complete. If you don't know whether or not it's complete, ask your beta readers.  Read more →

The experts I talk to, and follow on LinkedIn, tell me this - it's about what you can do for someone else, and not what you've accomplished in your life. Yes, there's a place to validate your expertise (I would say it's in your posts, but that's a given, isn't it? Isn't it? 👀) . But put that after showcasing what you can do to solve a problem I have. Read more →

You’re intent. Focused. You know what you need to do. You have your schedule for the day and you’re close to completing your top 3 tasks… all of which involve writing, writing, writing; or, shall we say, creating, creating, creating. Read more →

Having developed a resilient shift in mindset Tony saw opportunity where others experienced trauma. He saw an important, unmet need in the marketplace, which became his catalyst to serve others who were drifting along without an answer to their worry and dissatisfaction. Read more →

Our talk begins with book clubs because I watched a podcast Penny did that talked about how to get your book into books clubs. Read more →

Call me smart. Because I KNOW a book can do all of those things. It doesn't do them magically. There isn't a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn't change YOU - you're still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius. Read more →

A good book. A well written book, with a great cover, is best-seller worthy no matter how many copies people buy. And the only way to make that happen - to get a lot of people to buy the book - is for you to sell it to them. Read more →