"I was so excited to hold my book in my hand," a friend of mine told me. "It's just marvelous to have it here, done, and ready to be shared with the world. I can't even believe how heavy it is!" The awe in her voice was shining in her eyes, and I couldn't help but share in it. That finished book, that magnificent manuscript is so much more than a collection of words and paragraphs. Yes, it's an accomplishment few achieve, but it's also a birthing of a new you.
Call me smart. Because I KNOW a book can do all of those things. It doesn't do them magically. There isn't a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn't change YOU - you're still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.
A good book. A well written book, with a great cover, is best-seller worthy no matter how many copies people buy. And the only way to make that happen - to get a lot of people to buy the book - is for you to sell it to them.
We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That's just how it is. As the author, the work of marketing and selling is up to you - no matter who publishes your book.
For whom are you writing the book? Generally, people choose a wide and deep audience. For instance, you might say, "It's for women over 50." That's all well and good, but women over 50 is an enormous audience. You can't possibly hope to or need to write for ALL women over 50.
In the past two decades, Janine has completed her M.A. in Education, she home-schools the herd, she started another entrepreneurial venture (The8Gates, LLC., a firm dedicated to teaching fundamental principles of lifestyle independence), has written 10 books and teaches math and metaphysics in her spare time. I mean, in her spare time. That's all. (alien)
There I was, this frightened and fearful teenage, sitting at my dining room table with pencil and paper, pouring her soul into stories with happy endings, where the heroine always got rescued, knowing there was no rescue for me, in my home. But the very act of writing gave me the courage and determination to get through an other day, and another day, until ... I didn't quite know what the 'until' was, but I knew there had to be something. Something else.
This is where the work happens. You create your TOC - table of contents. You write your introduction. You write and write. And, if you need that extra help, you get a book coach to keep you moving forward, not only with your writing, but in keeping true to both your throughline and all the things you want to happen after the book is launched.
Julie also shares her experience with other ways to sell books. Meaning, we don't always have to depend on Amazon.
"Write what you know," the professor admonishes. Because none of us have imaginations to write what we don't know or to invent what we would like. That would be...what? Interesting? Creative? Insightful? Oh well. Don't do that. (she said with tongue in cheek because yes, you should do that, just not right now.)
I asked her how she came up with the title and she told me, "People get emotional about their work. They often get to a point where they think it's just a bunch of yuck." Well, she wants you to lean into that yuck - accept the challenge. Move on from whatever mess or disorganization is holding you back. It's exactly when your book is not matching your idea of a perfect experience, that you need to lean into it and keep working.