Two: Your book must be complete. No wishy-washy maybe endings. Even in fiction, you must bring your story to a close. You may have more to say. You may already be starting another book or planning a series, but this book, the book you're announcing, must be complete. If you don't know whether or not it's complete, ask your beta readers.
Innovate. Give your book idea serious attention. Be that author who cares so much about his audience, you put your best effort into your book.
Our talk begins with book clubs because I watched a podcast Penny did that talked about how to get your book into books clubs.
You are in charge of your social proof and your social shares. You are in charge of how many people see your work and how many people who might buy are told about it. These are your fans. Your audience. The market you're selling into. People who read the kinds of books you write. They aren't searching for you. They're searching for it - the story.
Call me smart. Because I KNOW a book can do all of those things. It doesn't do them magically. There isn't a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn't change YOU - you're still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius.
A good book. A well written book, with a great cover, is best-seller worthy no matter how many copies people buy. And the only way to make that happen - to get a lot of people to buy the book - is for you to sell it to them.
Anyone who knows me knows I highlight passages in books to return to, at later times. In this book, the first thing I highlighted in yellow was in the Introduction: “Think of this book as a toolkit.” For those of us who want to do better, be better communicators, this toolkit is invaluable. Let’s unpack it.
Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media.