As a content marketing strategist for coaches, consultants, and speakers worldwide, Melanie is on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality, skillset, and books. And she starts with herself. She shines like a million sunny afternoons at the park. Read more →

Call me smart. Because I KNOW a book can do all of those things. It doesn't do them magically. There isn't a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn't change YOU - you're still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius. Read more →

Mark Anthony Psychic Explorer (also known as The Psychic Lawyer) is a fourth generation psychic medium who communicates with spirits. Have I got your attention now? Being a medium, connecting with the spirit world, is in his DNA. Read more →

Anyone who knows me knows I highlight passages in books to return to, at later times. In this book, the first thing I highlighted in yellow was in the Introduction: “Think of this book as a toolkit.” For those of us who want to do better, be better communicators, this toolkit is invaluable. Let’s unpack it. Read more →

Melanie's reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist Starred Review. The topic helped Melanie appear in major media offering insight into the real 'suffering' of the single, childless woman over 40. I discovered I had some preconceived notions about this woman, myself. Melanie's book taught me to open my ears and my heart to hear the stories of these women who are traveling a road I will never need to set foot upon. A road they wish they were not on, either. Read more →

We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That's just how it is. As the author, the work of marketing and selling is up to you - no matter who publishes your book. Read more →

For whom are you writing the book?  Generally, people choose a wide and deep audience. For instance, you might say, "It's for women over 50."  That's all well and good, but women over 50 is an enormous audience. You can't possibly hope to or need to write for ALL women over 50. Read more →

Lucy believes we spend too much time 'intellectualizing' - and isn't that the truth? I know I spend a good bit of time justifying my behavior and the behavior of others by thinking it through, rather than allowing my 'intuition' or my 'heart' dictate how I should feel about a situation. Read more →

Deb's backstory of how she got started goes all the way back to when she was a toddler and loved performing for her mom and other family members. We all have those memories, don't we? It's good to share them on your website and in your blog because it can easily bring you closer to your core audience - people who will be touched by that story of you as a child, and will relate to it because they, too, have those memories. Read more →

"I was so excited to hold my book in my hand," a friend of mine told me. "It's just marvelous to have it here, done, and ready to be shared with the world. I can't even believe how heavy it is!" The awe in her voice was shining in her eyes, and I couldn't help but share in it. That finished book, that magnificent manuscript is so much more than a collection of words and paragraphs. Yes, it's an accomplishment few achieve, but it's also a birthing of a new you. Read more →