In my work, I talk with would-be authors, and new start-ups - generally solopreneurs - who are holding on to the past as if it will keep them from hanging themselves on the future. Somehow they believe past performance is a predictor of future earnings. While it's good to reflect on the past, it's never good to live there. Paul shares his epiphany at around 11 minutes in - the only tense if future tense. It's an arrow in flight and you want to grab it and shake it into what you want it to be.
What does being one of "those people" even mean? It means, like my kids, but especially my eldest, Chloe (pronounced Kl-oh... not Klo-e, thank you very much) who began her entrepreneur's life as a bookkeeper, Pam is a numbers person. She makes poetry with numbers. She reads your tea leaves in numbers. She looks at your palm and tells you the future in numbers.
But, writing a book is a big venture. Writing a book that will be a product for your business, representing you and your work, is not something to take lightly.
Of course, we didn't limit ourselves. The avatar was merely to get us comfortable with how the company was going to grow a community of fans, eager to buy and share and support us. And we had to start somewhere, right? Starting with a detailed, well-thought-out description of our ideal customer got us into the station wagon and ready for our journey.
This is why I asked Kae to be on Smart Conversations. She knows story. She bowled me over with her description of "cave man" storytelling! I almost fell off my chair! So brilliant!
I learned it's good to look pretty. No, I don't mean run out to the beauty parlor. Or rush out to get a haircut. Or, put on your party duds. I mean, take a shower. Comb your hair. If you wear make-up, put it on. If you have a button down shirt, wear it.
I would love it if we could rely on the advice and insight of family and friends, but the truth is so different. These are not the people to trust when it comes to deciding to write a book. Their opinions will be suspect. Yes, share and discuss and take their thoughts to heart. But don't believe them when they say, "Yes, that's a great idea! It's going to be a best-seller!"
An Editor Turns Blah Into Beautiful That's a bold statement. I make it for a reason - in my work with clients I often see places where word choice could be improved. It's not merely a matter of helping them choose the right word, it's helping them choose the best word. It could be a word that is more powerful or a word that adds subtlety. And, I am passionate about word order - is the word in the right place in the sentence? Is the sentence in the right place in the paragraph? Is the paragraph in the right place on the page?
What if I could help you read faster by doing one little thing? One small, tiny, minuscule thing? What if you could forget all the other advice you've researched about how to become a faster reader - all in an attempt to be a better leader and business professional - and do one thing that would help improve your reading skills dramatically?
You've heard all the platitudes, think and grow rich, you are what you eat, think and believe, etc, etc. They're great quotes to hang on a wall, but I want you to reach deep, deep, deep down, into your soul and see yourself as you truly are - worthy of success. Just as worthy as any other woman, many of whom you've helped succeed.