Over time, she learned she could create poetry out of the stories people told her. I am so fascinated by that because I feel that all of life is poetry. If we just stop to listen, we would hear the sounds of poetry all around us. We would see the colors of poetry drifting in the breeze. For Lisa, it helped her create a world of confidence, empowerment, and reward. That sense of giving back, whenever she could deliver a poem to a person, created from their story. It gives me chills! It's exactly what story is all about.
We live in the world of podcasts, don't we? The word is spoken thousands of times a day. Different shows are mentioned hundreds, if not thousands, of times a day. If you don't have a podcast, you better be appearing on podcasts. If you aren't, you are invisible.
Coaches and small business professionals, alike, will get valuable advice and insight from this Smart Conversation. The success Marc has created for himself didn't come overnight, nor did he 'buy' it. He worked organically to build the tribe he has and he can help you do the same.
He was a guest on Smart Conversations because he's a friend, was once a colleague, and because he has such a wealth of stories to tell about life, business, and the adventure of being in the pet space.
For now let me share this, our conversation was sort of all over the place because there was so much to talk about! We talked about individual people having talents and being put on this earth to use those talents. We talked about success and how sometimes, being silent in success, or not so flamboyant that you attract media attention, is better because you get more done. We don't all need to be in the spotlight.
The tale gets interesting about ten minutes in when Melanie shares her story of heading out for a yoga retreat, overseas, and becoming stuck in Paris. With no luggage. Then, on to the retreat the next day, still without luggage. She learned a good bit about asking for help and understanding that it's better to be 'in the moment' than to rely on strictly laid out plans. And, to let other people dress you. Well, that's in the video - I'm not explaining here. Watch and learn.
In my work, I talk with would-be authors, and new start-ups - generally solopreneurs - who are holding on to the past as if it will keep them from hanging themselves on the future. Somehow they believe past performance is a predictor of future earnings. While it's good to reflect on the past, it's never good to live there. Paul shares his epiphany at around 11 minutes in - the only tense if future tense. It's an arrow in flight and you want to grab it and shake it into what you want it to be.
What does being one of "those people" even mean? It means, like my kids, but especially my eldest, Chloe (pronounced Kl-oh... not Klo-e, thank you very much) who began her entrepreneur's life as a bookkeeper, Pam is a numbers person. She makes poetry with numbers. She reads your tea leaves in numbers. She looks at your palm and tells you the future in numbers.
But, writing a book is a big venture. Writing a book that will be a product for your business, representing you and your work, is not something to take lightly.
Of course, we didn't limit ourselves. The avatar was merely to get us comfortable with how the company was going to grow a community of fans, eager to buy and share and support us. And we had to start somewhere, right? Starting with a detailed, well-thought-out description of our ideal customer got us into the station wagon and ready for our journey.
This is why I asked Kae to be on Smart Conversations. She knows story. She bowled me over with her description of "cave man" storytelling! I almost fell off my chair! So brilliant!