...video is flexible. It can go anywhere. It allows you to show up looking great because, after all, you didn't just create it in your pajamas, did you? Ok, maybe you did. Maybe that's who you are. But even then, there are things you can and should do to look good on camera. To make that first impression. Read more →

The experts I talk to, and follow on LinkedIn, tell me this - it's about what you can do for someone else, and not what you've accomplished in your life. Yes, there's a place to validate your expertise (I would say it's in your posts, but that's a given, isn't it? Isn't it? 👀) . But put that after showcasing what you can do to solve a problem I have. Read more →

One of the things I like about Dorothy is her use of the word alchemy, in relation to what she does. She says her work as a copywriter is to make something out of words that didn't exist before. A formula using letters and words for her clients. Making cool stuff happen. 📌 Read more →

More in tune with being a true entrepreneur, however, Josh and some friends of his decided to sell candy and drinks to their classmates. I'm not sure how old he was at this time, but old enough to know he could make a profit Read more →

It isn't a matter of just being happy with what he creates for you. "Happiness is okay," he says, "Everyone wants to be happy." But, he'll deliver happiness and effectiveness - which is far more important. Read more →

Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media. Read more →

Meta-data is that computer code you find behind the pretty pictures and written content of your website. Teresa does compare it to building a house, which makes me happy because I compare writing a book to building a house - to the poured concrete of your foundation. But she goes further. She talks about needing to understand how people search and what keywords to use for your audience. Which keywords to use and where to put them. Read more →

There I was, this frightened and fearful teenage, sitting at my dining room table with pencil and paper, pouring her soul into stories with happy endings, where the heroine always got rescued, knowing there was no rescue for me, in my home. But the very act of writing gave me the courage and determination to get through an other day, and another day, until ... I didn't quite know what the 'until' was, but I knew there had to be something. Something else.  Read more →

I'm working on The HOW TO WRITE A BOOK Book, Part II. To be completed, probably in the Fall, also. This is the second in a series of books planned for our How To Write A Book series of educational books on writing. Our focus is on non-fiction as those are the authors we work with. Read more →

Mary didn't write this book because of one bad boss. She wrote the book to impress upon leaders today, and those who would be leaders, that the command and control method is over. Today, you need to be "transformative and visionary." If you need help, get the book. If you know someone else who could use that training, get the book. Read more →