In the past two decades, Janine has completed her M.A. in Education, she home-schools the herd, she started another entrepreneurial venture (The8Gates, LLC., a firm dedicated to teaching fundamental principles of lifestyle independence), has written 10 books and teaches math and metaphysics in her spare time. I mean, in her spare time. That's all. (alien)
A good book. A well written book, with a great cover, is best-seller worthy no matter how many copies people buy. And the only way to make that happen - to get a lot of people to buy the book - is for you to sell it to them.
We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That's just how it is. As the author, the work of marketing and selling is up to you - no matter who publishes your book.
For whom are you writing the book? Generally, people choose a wide and deep audience. For instance, you might say, "It's for women over 50." That's all well and good, but women over 50 is an enormous audience. You can't possibly hope to or need to write for ALL women over 50.
Lucy believes we spend too much time 'intellectualizing' - and isn't that the truth? I know I spend a good bit of time justifying my behavior and the behavior of others by thinking it through, rather than allowing my 'intuition' or my 'heart' dictate how I should feel about a situation.
"I was so excited to hold my book in my hand," a friend of mine told me. "It's just marvelous to have it here, done, and ready to be shared with the world. I can't even believe how heavy it is!" The awe in her voice was shining in her eyes, and I couldn't help but share in it. That finished book, that magnificent manuscript is so much more than a collection of words and paragraphs. Yes, it's an accomplishment few achieve, but it's also a birthing of a new you.
This is where the work happens. You create your TOC - table of contents. You write your introduction. You write and write. And, if you need that extra help, you get a book coach to keep you moving forward, not only with your writing, but in keeping true to both your throughline and all the things you want to happen after the book is launched.
The written word has endured for thousands of years. Human beings have, since the invention of the printing press, certainly, if not long before, had a hankering for writing things down. Lists. Musings. Ideas. And, journals full of historical perspective - much like The Diary of Anne Frank.
"A copy editor reads the entire manuscript while checking for many things: incorrect grammar, spelling, and punctuation; spacing and basic formatting issues; effective writing techniques such as word choice, parallel construction, passive voice over active voice, limited repetitions and clichés, avoiding vague or offensive language; and consistency of spelling and treatment of names, places, objects, actions, etc."
In fact, if you don't prove you have an established platform, with thousands of possible readers, traditional publishers won't even talk to you. No matter how great your proposal is. Oh, yeah, I forgot - before you do or prove any of the above to a traditional publisher, you have to prove you can sell the book and earn back your royalty for the advance. At which time, they will are likely to
In my work, I talk with would-be authors, and new start-ups - generally solopreneurs - who are holding on to the past as if it will keep them from hanging themselves on the future. Somehow they believe past performance is a predictor of future earnings. While it's good to reflect on the past, it's never good to live there. Paul shares his epiphany at around 11 minutes in - the only tense if future tense. It's an arrow in flight and you want to grab it and shake it into what you want it to be.